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Our Company
Netemic Limited was formed in February 2006 to provide research and product to organisations that require monitoring and analysis of social media. Since foundation, Netemic has focused its efforts on developing a proprietary web monitoring and analysis tool, iFeed, which is currently being supplied to a number of companies from a variety of industry backgrounds. Netemic maintains a strong commitment to research and development. Its Technology team shares a common background in artificial intelligence and information theory. The iFeed project represents Netemic's first product offering. Its essence is true to our firm's endeavour to leverage leading-edge theoretical thinking to real-world problem solving.
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Our Name
Net refers to the Internet and network-related systems, reflecting the nature of our work in providing advice and services to help organisations understand the Internet and the technologies associated with it, including the role it plays in an organisation and will play in the future, and how best to manage it to an organisation's advantage.
Emic refers to our methodology and ethos. 'Emic' is a term used primarily in anthropology, where it is used to connote the notion of understanding a cultural system from within, in contrast to 'etic' approaches that set about understanding from a more traditionally empiricist and reductionist 3rd person perspective. We bring an emic approach both to our technological understanding (seeking to grasp technologies at a fundamental level) and in our approach to organisations and their culture—understanding them as self-contained social systems with their own practices and frameworks for interpreting their internal and external operational environments.
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Our People
Andrew Orchard Chief Executive Officer
An investment banker by profession, Andrew joined Netemic in the spring of 2007 from JPMorgan Asset Management where he managed Global Equity portfolios. Andrew's career in the financial industry spans 15 years, during which time he has held senior roles as both a portfolio manager and stockbroker. Andrew helped set up Morgan Stanley's Global Equity Sales desk in 2001, moving from Goldman Sachs Asset Management where he was Co-Head of Global Equity. Earlier in his career, Andrew spent five years at Morgan Grenfell Asset Management as a Far East portfolio manager, three years of which were spent in Singapore managing Asia ex-Japan portfolios. Andrew began his career in 1992 at the Bank of England where he became the Bank's China Analyst. Andrew holds a MA in Geography, and an M.Phil in International Relations, both from Cambridge University.
Tom Quick Founder; Chief Technology Officer
Prior to setting up Netemic, Tom spent 4 years as Chief Technical Officer of Digit London Ltd, a WPP-owned Web and Interactive Design agency, where he was involved in a broad range of client projects including for Coca-Cola and Vodafone. He has also designed, procured and deployed systems supporting the use of RFID for personalised physical interaction, for example for a large-scale European arts and technology project, and for a major aerospace manufacturer.
Tom has extensive experience of managing and integrating technology and technology-related processes and over ten years' of hands-on experience of designing, developing and deploying Internet technologies. Tom has been involved in founding a number of technology start-ups. In addition, he has been working in the field of Artificial Intelligence and Adaptive Systems as an academic for the last ten years and has published a number of papers in this field.
Phil Williams Co-Founder & Director
In a business career spanning over 20 years, Philip has held senior executive positions in marketing, strategy and general management with Volvo, General Electric, Aon and American Express. He has also worked extensively as a consultant in the field of marketing and organisational change and has been involved in a number of start-ups as COO and consultant. Philip has extensive experience of developing Internet strategies in the context of the wider strategic and organisational goals of both large and small corporations. He has an MBA from the London Business School and a Diploma in Coaching.